Archive for September, 2009

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“Those who say it can’t be done are usually interrupted by others doing it.” – James Baldwin

Aim Higher!

Susan A. Enns, B2B Sales Connections

www.b2bsalesconnections.com

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The National Post, Profit Magazine and Canadian Business Magazine have all reported that companies who continued to invest in sales and marketing during a recession acquired more customers and emerged in a stronger position than companies who decreased their marketing efforts.  Let’s face it you can’t cost cut your way to prosperity.

We all know there is a need to cut expenses in order to weather this economic storm.  Sure you can stop the business lunches with little impact or try using recycled ink and toner as another method.  However, there are areas where you need to show momentum and leadership if you want your company to survive and prosper. (more…)

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“Not doing more than the average is what keeps the average down.” – William M. Winans

Aim Higher!

Susan A. Enns, B2B Sales Connections

www.b2bsalesconnections.com

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A recent survey conducted by Accountemps reports that 76% of executives interviewed said that just one or two typing errors in a resume would remove applicants from consideration for a job; 40% said it only takes one typing error to rule candidates out.

With today’s spell checking technology, you are probably wondering if these errors even still occur.  Speaking as someone who reviews resumes daily, I can say absolutely they still occur!  In fact, not a day goes by when I don’t receive a resume with a spelling mistake on it, and some of these are from Vice Presidents!  Obviously, relying on just your spell checker is not enough. (more…)

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I know that there are many people who are out of work right now or employed in positions that are below their abilities and this is a time when many could use some advise for finding gainful employment. I’ve been pointed and sarcastic in this article however, I mean every word and I know that for those who are willing to put in the necessary effort it is only a matter of time before you land on your feet. (more…)

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Over the years, CRM programs have advanced from simple, easy to use systems to complex behemoths that no one uses or understands.  To prevent this, your CRM program should avoid the three basic mistakes in CRM design: (more…)

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