Many business people, specifically those just starting out that previously worked out of a “bricks & mortar location are nervous about letting clients find out they wok from a home office. First they don’t’ know what to say when someone requests a meeting at their office and then there is always the fear the client will think they are “small potatoes” because I don’t have an office building.
How do you address these challenges?
I was a manufacturer’s rep for over 20 years and operated out of a home office when I was not travelling. First I will suggest that many home offices, mine included are better equipped than any of the cubby holes and “pods” I have seen people stuck in when working for large corporations. The second point is to not call it a home office just call it your office.
The perception is often more your problem than your clients concern. Here are some quick ideas and answers:
~ There are multi-million dollar companies operating out of home offices
~ You are doing your part to protect the environment by not commuting
~ You can help more customers by not commuting –you can get 2-3 extra productive hours that your not wasting on travel.
~ You are happier & more productive person who is better able to help clients with their problems & challenges
~ Many successful business started in college dorms, basements & garages – DELL, MICROSOFT, FACEBOOK, GOOGLE, & B2B Sales Connections to name a few
~ Lets meet at a Coffee Shop and we can both get away from the distractions of our offices and then we can really focus on our project
~ I am a member of the local chamber of commerce and would like to meet you in our boardroom at that location. (very inexpensive)
~ I will be in your area __________________ I would be happy to meet you at your office to save you the commute here and back.
Here’s a suggestion, find a local restaurant or coffee shop run by someone who will appreciate the business and invite your clients to meet you there. You will begin a relationship with the owner and help a local business person grow.
Robert J. Weese
B2B Sales Connections