Archive for October, 2009

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It was recently announced that the most annoying saying in the English language is whatever”.   At first I dismissed the trivial nature of the finding with my own thoughts of “who cares” and then I realized the reason this has become so prevalent can be seen as a warning to sales people & marketing departments everywhere.

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Many companies continue to make a critical error when they are looking internally to promote someone to the role of sales manager.  All too often they take their best sales person and try and make them the sales manager with disastrous results.  Your best person is no longer selling, profits drop, the territory looses coverage, good customers may become disillusioned and defect and ultimately the sales person becomes frustrated with their failure.

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Do what you say you are going to do, when you say you are going to do it. Breaking a committment to a customer is worse than never having made the commitment in the first place.

Aim Higher!

Susan A. Enns, B2B Sales Connections
www.b2bsalesconnections.com or www.linkedin.com/in/susanenns

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“We cannot direct the wind, but we can adjust our sales.” – Bertha Calloway

Aim Higher!

Susan A. Enns, B2B Sales Connections
www.b2bsalesconnections.com or www.linkedin.com/in/susanenns

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When you make a sales call, be sure to stop into the companies on either side and across the street from your original call.  That’s five calls every time you park the car!

Aim Higher!

Susan A. Enns, B2B Sales Connections
www.b2bsalesconnections.com or www.linkedin.com/in/susanenns

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“It’s what you do, not what you say that counts!” – Stan Rabb

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Susan A. Enns, B2B Sales Connections
www.b2bsalesconnections.com or www.linkedin.com/in/susanenns

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No one returning your voice mails? That’s probably because you are speaking too fast! When you are leaving your phone number on a voice mail, write it down at the same time. That will ensure you speak slowly enough so that your voice mail recipient will be able to write it down too!

Aim Higher!

Susan A. Enns, B2B Sales Connections
www.b2bsalesconnections.com or www.linkedin.com/in/susanenns

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“There are no secrets to success.  It is the result of preparation, hard work, learning from failure.” – Colin Powell

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Susan A. Enns, B2B Sales Connections
www.b2bsalesconnections.com or www.linkedin.com/in/susanenns

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Your voice mail is not just a message taker, or it can also be a sales tool. Most times prospects and customer hear your message before they have a chance to talk to you. Why not seize the opportunity to give a brief marketing piece?  “Ask me about our new widget that will save you …” can generate some interest to be discussed further when you return your customer’s call.

Aim Higher!

Susan A. Enns, B2B Sales Connections
www.b2bsalesconections.com or www.linkedin.com/in/susanenns

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“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar

Aim Higher!

Susan A. Enns, B2B Sales Connections
www.b2bsalesconnections.com or www.linkedin.com/in/susanenns

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