What To Do When Your Customer Asks for a Discount

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Don’t automatically offer a discount when a customer asks for one.  Justify your value first.  Before you drop your price, ask the customer what they would like to remove from the package.  Psychology proves that people would rather pay more than lose something they see as valuable to them.

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Aim Higher!

Susan A. Enns, The B2B Sales Coach
B2B Sales Connections

www.b2bsalesconnections.com, www.linkedin.com/in/susanenns, or www.twitter.com/SusanEnns

 

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