Small & Medium Business Management


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Although there are many out there who promise they have found it, there really is no magic bullet for lead generation.  When you get right down to it, the best marketing automation tools are the ones that put you in the right place at the right time, that being when the prospect is most likely to buy. 

Studies have shown that 2 of 3 sales are made to prospects who have said “no” not once, but 5 times!  In fact, someone has to hear your company name at least 3 times before it even registers.  One very successful sales rep stated he must leave an average of seven to ten voice mails before his messages are returned. (more…)

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I was recently asked by task.fm to answer a question received by one of their website visitors.  The question was:  Can eliminating sales quotas increase profits?  It’s an excellent question, so I thought I would share my answer here.

Can eliminating sales quotas increase profits? 

Absolutely not!   It simply won’t work in a performance based career.  In fact, eliminating quotas would have the exact opposite effect on profits, in much the same way that guaranteeing a sales person a job for life without asking them to produce any sales would be.      (more…)

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Have you ever been in an internal meeting and asked “why do we do that?”, only to receive the response “because we have always done it that way”?  Have you ever heard a prospect say the same thing in response to one of your fact find questions?  In my opinion, this is a very dangerous response.  More importantly, it often presents a great opportunity for improvement and could result in an excellent sales opportunity.  Here’s is a story to illustrate why:  (more…)

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I am very pleased to announce that B2B Sales Connections has received two awards for our online marketing efforts. In addition to this blog, A Sales Compass, being recognized by Proteus B2B Marketing as “One of the Top B2B Blogs on the net”, we have also been chosen as a 2010 Constant Contact All Star Award Winner.

This shows that not only does our online content bring real value to our website visitors, but also recognizes we adhere to all email marketing best practices and ethics, while still achieving better than average open and click through rates.  (more…)

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Here is some great information from Chris Chariton, Vice President of Supplier Marketing and Marketing Services for GlobalSpec about business to business marketing trends for the  upcoming year.

Aim Higher!

Susan A. Enns, B2B Sales Connections
www.b2bsalesconnections.com, www.linkedin.com/in/susanenns, or www.twitter.com/SusanEnns

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As you turn the page to the New Year, I thought I would share with you a great website where you can download some great electronic and printable calendar and planner templates. 

Vertex42 is a leading provider of Spreadsheet Templates, Calendars, and Calculators for Microsoft® Excel®, OpenOffice.org, and Google Docs.  Check out their free calendar templates at http://www.vertex42.com/calendars.  I am not, nor is B2B Sales Connections, affiliated in any way to Vertex42.  I am just passing on some information with some excellent tools for sales and business management.

Remember, plan your work, then work your plan.  Happy New Year everyone!

Aim Higher!

Susan A. Enns, B2B Sales Connections

www.b2bsalesconnections.comwww.linkedin.com/in/susanenns, or www.twitter.com/SusanEnns

Stay positive in the New Year with the eBook, Daily Motivational Quotes – If misery loves company, then motivation breeds happiness.  For a limited time, this eBook is available for free in our Download Centre.

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Last week a friend and fellow toastmaster Christin Fraser delivered a short speech on the impact of voting in the upcoming municipal elections. I was impressed by her “to the point” presentation and asked for a copy of her speaking notes to be used in our blog.  Christen researched her topic well and has put together a strong argument for the need to vote in municipal elections. I hope you find this useful in deciding whether you will be voting this year.  

(more…)

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Life Threw a Curve Ball…And Now We’re in Business!

Here is my interview with Bizoomi.com, a great website for small business!

http://bizoomi.com/2010/08/02/3028/

Aim Higher!

Susan A. Enns, B2B Sales Connections

www.b2bsalesconnections.com, www.linkedin.com/in/susanenns, or www.twitter.com/susanenns

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I have been trying to track down a billing issue with a company for over a month.  After sending yet another follow up email to my account manager today, I finally received a response.  It started out by saying “So-and-So is no longer with our company…”  The first thing that crossed my mind was how long has So-and-So been gone, and more importantly, how long have emails from his customers been going unanswered.

This reminded me of a time when I ran into an ex-colleague who said, “I was really getting upset with you.  I was trying to solve a customer’s admin problem.  I left you voice mail messages for weeks before someone happened to mention that you were no longer with the company.”

Situations like these are very frustrating to both your internal and external customers.  Not only can you lose them forever, the frustrating part of it is that their loss was completely preventable! 

When an employee leaves your company, here are 5 tasks that every manager should do immediately.  When I say immediately, I do not mean within the week, I mean the same hour, or at the very least, the same day.

  1. Set an auto-responder on the ex-employee’s email address stating that the employee is no longer with the company and who the customer should contact now.  Just deleting the email address all together will only create an automated undeliverable email message and create further frustration.
  2. Change the ex-employee’s voice mail message stating the same as the automated email message.  Also, ensure that you change both the office phone voice mail, as well as the message on the company provided cell phone.
  3. Send an internal email memo to all employees in your company stating that the employee is no longer with the company and who will be handling his accounts until a replacement is found.
  4. Change all the office locks and security codes that the employee had access to.
  5. Change all passwords to all computer programs that the employee had access to.

It’s inevitable.  One day a sales representative will leave your company for good.  Be it by his choice or yours, you have to be prepared and act immediately to smooth the transition.  If you don’t, your own lack of action could cause your company irreparable damage.

Aim Higher!

For a free copy of our white paper How To Recruit The Best Sales Professionals, visit our Download Centre at www.b2bsalesconnections.com/download_centre.php.

Do you need an expert sales management coach who is affordable and accessible?  For less than an average dinner out, you can consult with us every day and receive the personal direction you need.  For more information, check out www.b2bsalesconnections.com/coaching_services.php.

Susan A. Enns, B2B Sales Connections

www.b2bsalesconnections.com, www.linkedin.com/in/susanenns, or www.twitter.com/susanenns

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Here is a great blog post from Lisa Larter about running a business.  Thought I would share it. 

http://www.lisalarter.com/BlogThoughts/?p=351

Aim Higher!

Susan A. Enns
B2B Sales Connections
www.b2bsalesconnections.com, www.linkedin.com/in/susanenns, or www.twitter.com/SusanEnns

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