No matter how much we wish it wasn’t so, business slows down during the summer. If a prospect isn’t on vacation, chances are he is covering for someone who is. If you don’t have enough prospects in your funnel today, it can be a very difficult to make your sales goals once July and August rolls around.
First and foremost, to be successful in the summer months, you have to have a packed prospect list. In fact, you should probably have double or even triple the number of prospects on the go to reach the same sales goals during the summer than you normally would during the busier months in the fall. You can still sell during the summer, you just need to make sure that you have enough hot prospects on the go that when one is going on vacation, another one that you can sell to is returning. If you take the time to make more prospecting telephone calls and knock on more doors now, you will glad you did at the end of August. (more…)
